PUBLIC WELFARE 05

Put goodwill beyond the product,
into the real world

We believe a pet brand's responsibility goes beyond its products. From stray-animal rescue to nature and ocean protection, we extend respect for life through long-term, transparent, hands-on action.

公益行动现场
1,200+Animals rescued
Welfare in action
1,200+Animals rescued
8,000+Trees planted
60+Beach cleanups (km)
30+Partner organizations

OUR BELIEF

Charity is not an event;
It's a long-term choice

We break down public welfare into executable and traceable parts, so that every investment has a direction, is recorded, and can be seen.

01

real participation

Not just speaking out during festivals, but continuing to invest resources and actions.

02

Open and transparent

Project progress and resource usage are regularly announced and subject to supervision.

03

Professional collaboration

Work with professional organizations and volunteers to promote specific projects.

04

Long-Term Commitment

Focus on sustainable change, not one-time exposure.

WELFARE SCOPE

Our public welfare scope

We continue to invest resources and actions around animals, nature and people, and welcome partners to participate.

animal rescue

The joint rescue station provides shelter, medical treatment and adoption of stray animals to help more lives return to warm homes.

stray animalsmedicalAdoption

nature conservation

Participate in afforestation and habitat restoration to protect biodiversity and ecosystem balance.

plant treeshabitatbiodiversity

marine protection

Organize coastline beach cleaning and plastic reduction actions to reduce the harm of plastic to marine life.

Clean the beachPlastic reductionmarine life

community care

Go into the community to carry out pet science popularization and charity adoption days, so that more people can understand our responsibilities.

CommunityPublic Educationadoption day

Environmentally friendly packaging

Reduce single-use plastics in product packaging and explore the application of degradable and recyclable materials.

Plastic reductionBiodegradablerecyclable

Public welfare science popularization

Through content and activities, the concepts of scientific pet care and ecological protection are conveyed, so that goodwill can be understood.

Science-Based CareecologyVision

A LETTER OF THANKS

To every pet parents:

Thank you for choosing Pet Kingdom.

When you purchase one of our products, you are getting more than just a pet product—you are also helping us continue our work in animal welfare and rescue. Every act of support matters, and we believe it should be turned into real action in a clear, responsible, and verifiable way.

Thank you for believing in this cause and choosing to support it. Your purchase gives us the ability to turn corporate responsibility into ongoing, transparent care for animals.

You may simply be buying a bag of pet food, a toy, a pet bed, or another everyday pet product. But every genuine contribution can make a real difference. It may help feed a stray animal, provide medical care for an injured one, improve conditions at an animal shelter, or support the protection of a wildlife habitat.

We hope you will continue this journey with us—helping homeless animals find a safe place to call home, ensuring every animal is treated with kindness, and making animal protection a lasting commitment that creates real change.

Thank you for offering warmth and support to the most vulnerable lives around us.

Thank you for standing with animal welfare efforts around the world.

Pet Kingdom Public Welfare Action Group

August 26, 2026

THANKS感谢同行

OUR FOOTPRINT

Public welfare footprint

A road that continues to stretch, with specific actions and partners at every step.

2021

Start stray animal rescue program

Cooperate with local rescue stations to establish collaborative channels for shelter, medical treatment and adoption.

2022

Join the Coastline Cleanup Campaign

Organize volunteers to carry out beach cleaning and plastic reduction, and clean up plastic waste on the coast.

2023

Planting trees with nature conservation agencies

The first batch of public welfare forests were planted in the ecological restoration area and the survival rate was continuously followed up.

2024

Online public welfare transparent announcement

Regularly disclose project progress and resource use, and accept public supervision.

2025

Launch a charity partnership program

Open participation portals for institutions and users to make good deeds more likely to happen.

JOIN US ON THE ROAD OF GOOD.

On the road of giving, we need more people with us

Contact us